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Like many other states in the US, Florida offers free amplified phones to residents with hearing loss or speech disability, in order to provide public accommodation to the telecommunications network.  In the Sunshine State, the program is managed by a nonprofit agency established specifically for that purpose, Florida Telecommunications Relay, Inc. (FTRI). And like many other state phone programs, FTRI is increasingly facing notable challenges in delivering those services. Ironically, the biggest challenge to overcome is convincing wary senior citizens that FTRI is not a scam operation.  Bombarded on a daily basis with many offers that turn out to be deceiving, FTRI’s target population has learned to be skeptical of things that appear to be too good to be true. Another area that requires extra effort is the change in phone technology, and how consumers access the telecommunications network.  When FTRI was first established, cellular and VOIP service was rare or nonexistent; now those methods of communication are becoming even more common than traditional landlines. As consumer behavior has changed over the years, FTRI has had to adapt by making changes to the types of telephones it offers.  Additionally, FTRI staff must keep abreast of rapid changes in telecommunications networking technology, to ensure that clients are able to successfully connect FTRI phones to those systems. In order to inform the public about the program, and the wide array of phones that are available, FTRI engages in a comprehensive Outreach effort.  State-wide coverage is achieved by contracting with over 25 nonprofit [...]